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Research papers

Adapting consumer choice modelling for the pharmaceutical industry

The authors discuss the development of a flexible Attitude -to - Behaviour model, originally developed to explore viable product developments in the communications market. The model has been applied to pharmaceutical marketing research, using patient...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Authors: Eric Willson, Kevin Mahoney
Company: KANTAR TNS Malaysia
June 15, 1991
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Citation

Willson and Mahoney (1991a, June 15). Adapting consumer choice modelling for the pharmaceutical industry. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/adapting-consumer-choice-modelling-for-the-pharmaceutical-industry